No Guidnce
‘Nostalgic’
(The Orchard)
“the global R&B superstars in waiting”
– ROLLING STONE
“A British R&B foursome with uncanny harmonies and a striking sense of restraint and decorum”
-NEW YORK TIMES
“The UK newcomers are proving to be a major force in R&B”
– BILLBOARD
“The UK collective are undoubtedly on the cusp of a breakout moment, both here and in the States”
– COMPLEX
“No Guidnce are primed and ready to join the renaissance by bringing their own brand of boy band nostalgia into the present.”
– NME
Today, No Guidnce, return with brand new single ‘Nostalgic’. Written with RELYT (Central Cee, FLO), Ashton Sellars (Burna Boy, Kehlani) & Chase Mac and produced by RELYT & Ashton Sellars, the track comes hot on the heels of the release of ‘Around Me’, their first single of 2024. With 300k streams on ‘Around Me’ in the first seven days alone and support across BBC Radio 1 & 1Xtra, an electrifying, sold-out performance at The House Party Venue in Soho, which saw queues around the block, the past few weeks have marked a triumphant return for contemporary R&B’s bright shining stars. Now with the release of ‘Nostalgic’, the quartet once again take things to new heights merging melodies reminiscent of the golden era of R&B with addictive, pop hooks to create another euphoric anthem to add to their already impressive catalogue.
Speaking on ‘Nostalgic’, No Guidnce say, “We’re excited to share Nostalgic, our second single since making our return this year! The song captures the feeling of discovering a love that echoes the romance of the ’90s—just like the ones we grew up watching in films and hearing in the music of that era“
With the exciting news of new member Eshan joining the ranks, 2024 has seen No Guidnce continue to go from strength to strength, racking up milestones that continue to cement the band’s status as the saviors of contemporary R&B. In the space of twelve short months, the group have won tips from MTV Push, The Guardian, Dazed 100, Ticketmaster & BBC Radio 1Xtra; they opened for Mahalia across her sold-out UK/EU IRL tour; they supported SZA at BST Hyde Park and they played critically-acclaimed sets at the likes of Eurosonic, Rock Werchter, North Sea Jazz Festival, Melt! & Juicebox in The Netherlands. Throughout it all, they’ve continued to refine their innate skill for irresistible melodies, flawless harmonies and natural star power.
With a stream of successful singles and viral videos under their belts from their debut in March 2023, the group has quickly grabbed the attention of many stretching across every corner of the world, garnering praise from beloved artists such as Summer Walker, Timbaland, Babyface, Stormzy, Labrinth, Miguel, Snoop Dogg, Lucky Daye, JoJo, Justine Skye and Boyz II Men themselves. Additionally, the group has racked up millions of streams on Spotify and views on TikTok, amassing over 2.8M followers on Tik Tok and not to mention over 1 billion views last year alone. The group also has six of the most-viewed R&B videos of all time across the platform and were the sixth most-viewed/followed artist on TikTok within the UK,coming out of the gate with a robust social media following that they carefully and rigorously built by hand. Their positioning for worldwide success couldn’t be clearer, leading them to sell out their first ever shows in Europe and the United States with fans lining up for hours to get a glimpse of the wunderkinds.
About No Guidnce;
Comprised of Londoners Zeekay, Eshan, Josh & Kaci, NG plan to set the tone for what it means to be a boyband in the modern era, paving their own path by pushing the boundaries of genre in their music whilst proving that R&B is more alive and necessary than ever. Their debut Is It A Crime? EP was born from collaborations with an all-star team of producers & writers on the project that includes Victoria Monét (Ariana Grandé, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) & Theron Thomas (Lizzo, Usher) to name just a few. With boybands becoming somewhat of a rarity in the recent years, No Guidnce has managed to brilliantly establish a new lane in music that will undoubtedly transform the musical landscape unlike we’ve ever seen before.
