Joeboy
‘Likkle Riddim’
(emPawa Africa)
JOEBOY SHARES NEW SINGLE “LIKKLE RIDDIM” LISTEN HERE: empawaafrica.lnk.to/JoeboyLikkleRiddim
(Oct. 7, 2022) — Nigerian music superstar Joeboy goes into dancehall mode on his latest single “Likkle Riddim,” out today on all DSPs from emPawa Africa.
A deft blend of African and Caribbean vibes that’s sure to get waistlines moving from Lagos to Kingston, the track matches Joeboy’s patois-inflected lyrics and a soulful riddim from P.Priime (Olamide, Fireboy DML) for an all-out bashment party banger.
The Nigerian singer has played with island influences before, spicing his smash hit “Sip (Alcohol)” with Jamaican patois, but “Likkle Riddim” takes a more explicit trip to the dancehall, with Joeboy narrating an intimate dancefloor encounter like a true gyalist.
“I was in a hotel, called P.Priime and said pull up on me, let’s make some music,” Joeboy recalls of the song’s origin. “It’s about trying to have fun. It’s just a cool, dancehall-party, good-vibes, move-your-body kind of song.”
With over 1 billion streams of his music, Joeboy is one of today’s most successful African recording artists. Bursting on the scene in 2019 with afropop smashes “Baby” and “Beginning,” he released his debut album, Somewhere Beauty & Magic, in February 2021.
“Likkle Riddim” is set to appear on Joeboy’s upcoming sophomore album.
PRESS FOR JOEBOY
“Joeboy is already approaching superstar status” – Rolling Stone
“Nigeria’s next big thing” – Billboard
“Joeboy has the world at his fingertips” – Pitchfork
“Joeboy’s R&B-tinged Afropop is about to take over” – Complex
“The boy wonder of Nigerian pop” – Notion
“One of music’s biggest rising stars” – Flaunt
“One to seek out immediately” – Grammy.com
